Cookie Policy

Types of Cookies We Use

We categorise the cookies on kefrentcars.com into four groups. Each group serves a distinct purpose related to our car hire booking service.

Essential Cookies

These cookies are strictly necessary for the website to function and cannot be switched off. They are set in response to actions you take, such as completing a booking search form, setting your pickup date for KEF airport, or navigating between our fleet pages. Essential cookies include:

• Session management cookies that keep your search parameters intact as you browse car categories.
• Security tokens that protect form submissions from cross-site request forgery.
• Load balancing cookies that ensure consistent server performance during peak booking periods.

You cannot opt out of essential cookies through our banner, as they are required for the site to work correctly. However, you may disable them via your browser, though doing so may prevent certain features from functioning.

Analytics Cookies

Analytics cookies help us understand how visitors find and use kefrentcars.com. The data collected is anonymised and aggregated - we do not use it to identify individual users. These cookies track:

• Which pages are visited most frequently (e.g., airport pickup, sweet deals, fleet listings).
• How long visitors spend on each page and where they exit the site.
• Referral sources, including search engines and travel comparison platforms.
• General geographic region (country level only, never pinpointing your precise location in Keflavik).

This information allows us to improve page content, refine our car hire listings, and ensure our booking widget loads efficiently on all devices.

Marketing and Retargeting Cookies

Marketing cookies are set by advertising partners to show you relevant car hire offers after you leave our site. These may include ads displayed on other websites or social media platforms, referencing searches you made on kefrentcars.com. They track:

• Whether you clicked on a car hire listing or initiated a booking comparison.
• Interest signals such as viewing SUV rentals, child seat add-ons, or long-term hire options.
• Conversion tracking to measure the effectiveness of advertising campaigns.

You can opt out of marketing cookies at any time through our cookie consent banner. Opting out will not affect your ability to browse or book on kefrentcars.com.

Functional Cookies

Functional cookies enable enhanced features and personalisation. They remember choices you have made to improve your experience across sessions. These include:

• Language and currency preferences selected during your visit.
• Your most recently searched pickup location (e.g., KEF airport terminal or Reykjanesbær hotel delivery).
• Cookie consent choices, so we do not ask you repeatedly on return visits.

Disabling functional cookies may mean that certain personalised features are no longer available during your visit.

How to Manage Your Cookie Preferences

You have several options for controlling cookies on kefrentcars.com. We aim to make this as straightforward as possible.

Our Cookie Consent Banner

When you first visit kefrentcars.com, a cookie consent banner is displayed at the bottom of the page. You may accept all cookies or decline non-essential cookies. Your choice is stored in a functional cookie so that we do not prompt you again on subsequent visits. You can change your preferences at any time by clearing your browser cookies and revisiting the site.

Browser Settings

All major browsers allow you to view, manage, and delete cookies through their settings menus. Below are links to guidance for the most commonly used browsers:

• Google Chrome: Settings - Privacy and Security - Cookies and other site data.
• Mozilla Firefox: Preferences - Privacy and Security - Cookies and Site Data.
• Apple Safari: Preferences - Privacy - Manage Website Data.
• Microsoft Edge: Settings - Cookies and site permissions - Manage and delete cookies.

Please note that blocking all cookies may affect your ability to use certain features on our site, including the car hire search widget and saved language preferences.

Device Settings

On mobile devices, both iOS and Android provide system-level privacy controls that can limit ad tracking across apps and browsers. Enabling "Limit Ad Tracking" (iOS) or "Opt out of Ads Personalisation" (Android) will restrict how advertising partners can use device identifiers in conjunction with cookies collected on kefrentcars.com.

Opt-Out Tools from Third Parties

You may also opt out of interest-based advertising from participating networks through the Your Online Choices platform (youronlinechoices.eu) or the Network Advertising Initiative opt-out tool (optout.networkadvertising.org). These tools allow you to manage preferences across multiple advertising partners simultaneously.

Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, updates to applicable data protection legislation, or improvements to our car hire platform. When we make material changes, we will update the effective date shown at the top of this page and, where appropriate, display a notice on our website.

We encourage you to review this policy periodically, particularly if you are a returning visitor to kefrentcars.com. Continued use of our site following any update constitutes your acknowledgement of the revised policy.

If you have bookmarked this page or saved a PDF copy for reference, please ensure you refer to the live version at kefrentcars.com/cookie_policy for the most current information.